Have you been looking for a unique, fun and educational toy that will give your child an advantage and a real head start in life?

  • Are you looking for a toy that is not just another toy that your child will put to the side after a very short time?
  • Are you looking for a toy that is not just another character based toy that offers no educational benefit?
  • Are you looking for a toy that is a system that continually and consistently educates and develops your child’s brain?
  • Are you looking for a toy that will capture your child’s attention and keep them away from the mind-numbing games and electronics? A toy that will give your child an advantage and a real head start in life?

If you answered “YES” to any of the above questions, then look no further!

Let’s discover the exciting and magical world of Magformers!

A World of exploration and discovery, limited only by your child’s imagination.


What are Magformers and how will they help your child’s learning and brain development?

Magformers consists of bright, colourful and fun educational shapes.

Each piece contains encapsulated 360 degree rotating magnets that always rotate to attract to the magnet encapsulated in the next shape.

Rather than the usual stacking or interlocking block, Magformers can be connected in any direction in 3D. This is due to the powerful rotating magnets encapsulated within deliberately placed contact points within each piece!

Magformers are easy to assemble and disassemble when compared to blocks that insert or interlock to assemble.

Magformers pieces are not designed only for stacking purposes like normal blocks, they are designed to demonstrate amazing connecting power regardless of their direction!

Magformers uses neodymium magnets that are 5 times more powerful than magnets in ordinary toys to allow for secure attachment.

  • A Magnet has a positive and negative pole and the opposite poles of the magnet attract each other while the same poles of the magnet repel each other.
  • The neodymium magnets, which are encapsulated within all edge surfaces of Magformers, rotate to any direction and connect to each other regardless of their position when two Magformers are brought together!
  • The result is that the shapes connect and fit with each other perfectly, so that your child (or your inner child!) can design and build any structure, vehicle, robot, animal, plant, ball, shape…in fact the possibilities are limited only by imagination…

The combination of shapes, colours and, in some sets, more technical accessories, will give your child the tools to create unlimited designs! Please see below for further information about more technical sets.

  • Imagine how happy and excited your child will be when they show you their latest creative design!
  • Imagine how proud you will feel when your child has mastered the art of 3D modelling, all the while being conscious that your child is learning and developing their brain while having fun!
  • Imagine having the colourful pieces in your hands right now!
  • What would you and your child build together? A vehicle (Plane? Helicopter? Car? Bus? Truck? Bike? Boat?) An animal? A building? One of the seven wonders? A castle? A bridge or other structure? Furniture? A robot? A dinosaur? A tree, flower or plant? Fruit? A unique geometric design? The possibilities are endless!

Are Magformers safe for children?

The recommended age for Magformers sets in Australia is 3+ (except for the My First Sets which have a recommended age of 18 months and above). In any case, children should always be under competent supervision.

Magformers purchased from the Official Magformers Store and from authorised Australian stockists comply with relevant mandatory safety standards.

If safety is a concern, please make sure you buy Magformers from authorised Australian stockists, particularly if you are purchasing online, as overseas versions of Magformers sets may not comply with the Australian Standard. Please check the Beware of imitations page for more information on how to tell genuine Magformers from fake “magformers”.

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